Melvin Scott Creative

Portfolio: BCPS 2024

I have designed hundreds of pieces, taken thousands of photos, written millions of words of content. The examples here have been curated specifically for the Battle Creek Public Schools Communications Manager application, August 2024. For more details or additional examples, please contact me at (269) 660-9659 or helmboldt4bc@gmail.com.


GRAPHIC DESIGN

Brief: Graphic design briefs are essentially all the same, which is to catch the eye, prioritize the most important element (sometimes the brand/logo, sometimes a headline, sometimes a date, etc.), and keep all other information, elements, and narrative text to the absolute minimum necessary to do the job.

Below are a varied selection of handouts & mailers, ads, and posters.

Andy used his excellent marketing and communications skills to deliver spectacular results for me and many others… I would start with my vision, what I was trying to accomplish, and he would then go to work to create a message and graphics that would reflect who I am and how I want to present myself to the community in service. — Lynn Ward Gray, former Ward 2 City Commissioner and Vice Mayor, BC NAACP President, BC Community Foundation Development Officer

Handouts: Uproot Rack Card, Postcard, Bookmark

Mailers/Handouts: Candidate Lit

Forms: Cereal Fest Sponsorships

Posters & Ads

Logos


PHOTOGRAPHY

Welcome to Lakeview: Spartan Pride!

Brief: Capture promotional images of a variety of scenes at Lakeview School District’s 2023 homecoming, showing Lakeview as a welcoming, prideful place to be.

What I appreciate most about Andy is his ability to transform multiple, diverse ideas into a cohesive, on-brand product. Time and again, he has seamlessly captured the desired tone and vision for our communication projects… His deep understanding of and appreciation for the unique needs of school communications set him apart. — Wendy Meyer, Communications Director


PRESS RELEASE

Trauma and resilience summit held in Battle Creek

Brief: Prepare a clear, brief press summary of a day-long community event with multiple speakers.

Over the years in my roles as a nonprofit and civic leader, I have worked with Andy in most of the capacities listed in the job description, and he has excelled at all of them… Beyond his skills and talents in the communication and marketing realm, what sets Andy apart are his personal attributes of dependability, compassion, innovation and commitment to equity. — Kathy Szenda Wilson, Co-Executive Director, Pulse at the WE Upjohn Institute for Employment Research

Pulse Press Release – Trauma SummitDownload

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